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To some extent, it doesn’t matter how great your website looks, the fact is, it’s the words that get you found in Google. Obviously, it’s important to have a good-looking website that reflects your company image and gives a great first impression. But, it’s the written content that will both enable Google to find and rank your site, and keep customers from ‘bouncing’ straight away. In short, the better the content, the higher up the rankings your site will appear.